Want to master Digital marketing Skills in 2017
Email Marketing Training Module
Email Marketing continues to be an effective consumer communications tool in Digital Marketing despite the challenges of deliver-ability, inbox stand-out and list member dormancy.
This Email Marketing training course will teach participants to drive open rate, engagement rate and conversion rate.
Email Marketing Course Module:
- Introduction to Email Marketing
- The Evolution of Email Marketing
- Online versus Offline Marketing
- When to Use Email Marketing in the Marketing Mix
- Building an Email Database
- Opt-in Options
- Managing Your Email Database
- Email Delivery Software Solutions
- Planning and Creating Email Campaigns
- Types of Marketing Campaigns That Are Best Suited to Email Marketing
- Examples of Good and Bad Email Marketing Pieces
- Handling Responses
- Integrating Email into the Overall Marketing Mix
- Testing & Measurement
- Legislation & Data Protection
- Case Studies
Weekday (Monday – Friday)
Weekend (Saturday & Sunday) Batch Available
Course Fees:12000/- INR
(Inclusive of Course Material – Books & CD’s)
Course Duration: 30 Hours
Learn from experts
Weekday & Weekend batches
Would you like to attend this module as part of the Certificate in Email Marketing?
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