Want to master Digital marketing Skills in 2017

Email Marketing Training Module

Email Marketing continues to be an effective consumer communications tool in Digital Marketing despite the challenges of deliver-ability, inbox stand-out and list member dormancy.
This Email Marketing training course will teach participants to drive open rate, engagement rate and conversion rate.

Email Marketing Course Module:

  • Introduction to Email Marketing
  • The Evolution of Email Marketing
  • Online versus Offline Marketing
  • When to Use Email Marketing in the Marketing Mix
  • Building an Email Database
  • Opt-in Options
  • Managing Your Email Database
  • Email Delivery Software Solutions
  • Planning and Creating Email Campaigns
  • Types of Marketing Campaigns That Are Best Suited to Email Marketing
  • Examples of Good and Bad Email Marketing Pieces
  • Handling Responses
  • Integrating Email into the Overall Marketing Mix
  • Testing & Measurement
  • Legislation & Data Protection
  • Case Studies


Regular Learning

Weekday (Monday – Friday)
Weekend (Saturday & Sunday) Batch Available
Course Fees:12000/- INR
(Inclusive of Course Material – Books & CD’s)
Course Duration: 30 Hours


Program Highlights

Certified Trainers
Learn from experts
Interactive sessions
Hands-on training
Regular Assignments
Weekday & Weekend batches


Would you like to attend this module as part of the Certificate in Email Marketing?


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